Is Your Customer Service Too Good?

Quickly, I just thought this article on The New York Times’ website was a bit odd:

Griping Online? Comcast Hears You and Talks Back

Although we seem to be in the internet generation, I find it interesting that we still don’t grasp that information we put on it isn’t private. Here we have a guy who complains on his blog, then finds it creepy when the company he’s complaining about responds. Personally, I think it’s great customer service (how many people have you seen complaining on a forum, when someone says something to the effect of “why doesn’t [Conglomo Corp.] listen to its user base?!”). Maybe if Comcast had broken into his house to read his diary (or journal, if you’re Doug Funnie) I would be on his side. What do you think?

A Fresher Start

You may notice my blog has recently been emptied of almost all of my posts from the previous year (I’m sure this does not come as a surprise to those who have seen me write music). I don’t just want this blog to be just another mundane rant-space in the blogosphere macrocosm. I doesn’t really make a difference to me the number of people that come here, but I at least want to provide original, provocative ideas for however many that do. I think it goes without saying that I believe the old posts were walking the line on that note, so I won’t say that. But I will say that I will make the effort to turn it around as I get back to university for the coming semester.

A Fresh Start

propellerheadreason4.jpg

Having just got my brand-new music production software, Propellerhead’s Reason 4.0, in the mail the other day, I’m all geared up to start working on the soundtrack for the new version of AddairWare’s Hydrok. We initially submitted it to the Independent Games Festival two years ago to less than stellar results, but we like the idea of Hydrok too much to let its development story end there. Going in a new direction, we hope that all the knowledge and experience we’ve accumulated since then can help us win some awards this time around.

Although my plan for Hydrok’s audio isn’t as innovative or interesting as 2008 Excellence in Audio Award Winner AudioSurf’s is as far as music goes, I do think I could execute it well enough to at least give Hydrok a shot.

Goals for Hydrok Musical Score

  • Create a rich musical atmosphere conducive to puzzle-solving

Hydrok’s new direction takes it away from twitch gameplay and more towards traditional, slower-paced puzzle solving; of course, the music has to change as well. Originally, Hydrok had a fast tempo, electronic soundtrack, but this will be slowed down to “thinking music” – even pace, even dynamics. And I say a “rich musical atmosphere”, because I personally feel games such as Ballance (an absolutely fantastic puzzle-solver otherwise) only lose by having their musical world so sparsely populated. It makes the game feel stagnant and hollow.

  • Utilize natural instrumentation

Part of the decision for an electronic soundtrack for the first version of Hydrok was technical limitations. My old music software, FLStudio 5, is really designed for loop-based techno – making really nice string pieces, acoustic drum tracks, or anything of that sort is very difficult. Fortunately, Reason seems to be up to the task of producing some great piano and string parts – and I’ve updated my drumkit samples since the first version of Hydrok as well.

  • Experiment across different genres insofar as the first two goals remain intact

One reason I love having music as a job is that to really be effective at creating a great soundtrack, you have to be familiar with and compose in genres that you may not have touched otherwise. I haven’t played one note of jazz up to this point in my life, but I’d really like to try out some jazz-influenced pieces to break up the classically-grounded piano. Maybe it could even lead to a new love of the genre for me.

I’m sure I’ll write more about how the composing and musical production for Hydrok goes, so we’ll see how well these goals are implemented in the coming months. With any luck we’ll see Hydrok’s name on the IGF’s Finalists page – under Excellence in Audio, if I have anything to say about it.